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About Us

Shire City Herbals is committed to supporting your personal wellness journey with our handcrafted ACV-based wellness tonics made with 100% certified organic, whole, raw superfoods.

Crafting Wellness Tonics for over a decade

In 2010, Shire City Herbals began handcrafting Fire Cider in Pittsfield, MA. Ten years later, our brand has expanded to include new flavors and a new look. But what's more impressive is what hasn't changed. As a small family-owned business, we are still committed - and always will be - to supporting your daily wellness routine with our functional food recipes and contributing to the collective health of our communities.

Our Values


Functional Food

Functional Food

Our Ingredients

Our People

People are the heart of our company - whether it be our customers, our community, our farming partners or our staff. Learn more about the company we keep....

Meet the Team

Meet the Team

Our Advisors

Our Advisors

Your Daily Wellness Routine

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