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Meet the Team

Get to know the Shire City Herbals family!

We are a small, family-owned business with a staff of 14 humans and 2 fur babies. We're proud to be part of the revival of our hometown Pittsfield, MA.
Kim

Kim

Chief Executive Officer

What do you do at Shire City Herbals HQ?

I oversee the day to day happenings of the business! You'll find me up to my eyeballs in data, emails, and meetings. Sometimes I get to see the actual sunshine.

What is your favorite way to use Fire Cider?

I like to take a (mostly) full shot glass, straight. No chaser.

What is one fun fact about the non-work version of you?

I have a 3 legged chocolate lab named Ziggy. He has driven across the country with me... twice. 

Dana

Dana

Chief Product Officer

What do you do at Shire City Herbals HQ?

At work I spend most of my time looking at spreadsheets, dreaming big, and eating sardines.

What is your favorite way to use Fire Cider?

My favorite way to use Fire Cider is taking shots, old school style.

What is one fun fact about the non-work version of you?

I spend a lot of time keeping my ferocious and handsome toddler from harming our cats. When I'm off duty from that, I juggle with my excessively large number of kettlebells, split wood, and read history books.

Sophie

Sophie

eCommerce Director

What do you do at Shire City Herbals HQ?

I make sure everything is running smoothly behind the scenes and on your screen so your Shire City Herbals experience is just as good and refreshing as our tonics!

What is your favorite way to use Fire Cider?

One shot, first thing in the morning, chased with warm water and lemon. Then coffee.

What is one fun fact about the non-work version of you?

I am fluent in French and (slowly) learning European Portuguese, so I can speak to my nieces, Carolina and Madalena.

Janet

Janet

Digital Marketing Director

What do you do at Shire City Herbals HQ?

I handle every aspect of marketing from email marketing to paid advertising. I'm the one that causes things to follow you around the internet!

What is your favorite way to use Fire Cider?

I like to add it to my tea, especially when I’m starting to feel a cold coming on.

What are three things you couldn't live without?

My dog, Roxy, Italian food, and my family.

Pat

Pat

Director of Operations

What do you do at Shire City Herbals HQ?

I'm the Director of Operations, overseeing Facilities, Production and Warehousing and Shipping.

What is your favorite way to use Fire Cider?

One shotglass of Original or African Bronze Fire Cider in a mug of hot cinnamon tea.

What are three things you couldn't live without?

Oxygen, water, and probably peanut butter cups.

Nicole

Nicole

Content & Communications Manager

What do you do at Shire City Herbals HQ?

I'm a do-er of many things. Specifically, I'm your Social Media Buff, the Eyeballs Behind our Advertisements, and your Crunch-Time Go-To.

What is your favorite way to use Fire Cider?

I love to toss vegetables in Fire Cider and olive oil for roasting. Broccoli covered in Fire Cider = 😁.

What are three things you couldn't live without?

My dogs, reality television, and pasta!

Ashley

Ashley

Customer Service Representative

What do you do at Shire City Herbals HQ?

I'm the customer service rep! Got questions, comments, or concerns? Then you're likely to talk to me.

What is your favorite way to use Fire Cider?

Shots! Though, I'm still working my way past taking 'fraidy cat shots haha

What is one fun fact about the non-work version of you?

I used to act in plays, and one of my lead roles was Ms. Kobekeaneski from "My Homework Ate My Dog and Other Woeful Tales"

Amy

Amy Cripps

Business Manager

What do you do at Shire City Herbals HQ?

I handle the day to day bookkeeping along with payroll and administering benefits. I also ensure that our staff are hydrated and caffeinated.

What is your favorite way to use Fire Cider?

My two favorite ways to use Fire Cider are in salad dressing and taking a straight shot.

What are three things you couldn't live without?

Three things I wouldn’t care to live without are my family, friends and my spoiled lab/beagle mix, Tasha.

Dan

Dan

Facilities and R&D Manager

What do you do at Shire City Herbals HQ?

I can be found repairing and maintaining the production equipment and the general infrastructure. I'm also working on ways to innovate our products and our processes.

What is your favorite way to use Fire Cider?

My favorite Fire Cider use is as a marinade.

What are your two favorite movies?

Ghostbusters and The Karate Kid

Michal

Michal

Shipping Coordinator

What do you do at Shire City Herbals HQ?

I'm a shipper that specializes in orders for our website.

What is your favorite way to use Fire Cider?

I drink it straight from the bottle!

What is one fun fact about the non-work version of you?

I’m also a volunteer firefighter.

Austin

Austin

Shipping Associate

What do you do at Shire City Herbals HQ?

Rocking out to music and packing up boxes.

What is your favorite way to use Fire Cider?

I infuse it in salad dressing.

What are your two favorite movies?

Cool Runnings and The Art of Racing in the Rain

Edgar

Edgar

Bottling Coordinator

What do you do at Shire City Herbals HQ?

I'm the milk man (yes our bottling line looks a lot like that!).

What is your favorite way to use Fire Cider?

Shots!

What is one fun fact about the non-work version of you?

I love to share my love of music & food.

Marco

Marco

Kitchen Associate

What do you do at Shire City Herbals HQ?

Brew, Bottle & Clean

What is your favorite way to use Fire Cider?

I like to put Fire Cider (Honey) in my tea. I use Elderberry in morning smoothies.

What is one fun fact about the non-work version of you?

I Love to garden and grow many varieties of plants, veggies & fruits.

Ethan

Ethan

Kitchen Associate

What do you do at Shire City Herbals HQ?

I bottle Fire Cider and set up the label machine.

What is your favorite way to use Fire Cider?

Chugging Fire Cider straight from the bottle.

What is one fun fact about the non-work version of you?

I pick up litter in Pittsfield with a group I created called the Clean Up Crew.

Paco & Pyke

Pyke & Paco

Treat Specialist and Snuggle Supervisor

What do you do at Shire City Herbals HQ?

We clean up after any messy lunch eaters

What is one fun fact about the non-work version of you

We sometimes chase our own tails.

What are three things you couldn't live without?

Treats, Dan, and Nicole (our humans).

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