Free Domestic Shipping on all orders over $55

New Customer? Create an Account

Meet the Team

Get to know the Shire City Herbals family!

We are a small, family-owned business with a staff of 11 humans and 2 fur babies. We're proud to be part of the revival of our hometown Pittsfield, MA.
Dana

Dana

Board President & Chief Product Officer

What do you do at Fire Cider HQ?

At work I spend most of my time looking at spreadsheets, dreaming big, and eating sardines.

What is your favorite way to use Fire Cider?

My favorite way to use Fire Cider is taking shots, old school style.

What is one fun fact about the non-work version of you?

I spend a lot of time keeping my ferocious and handsome toddler from harming our cats. When I'm off duty from that, I juggle with my excessively large number of kettlebells, split wood, and read history books.

Kim

Kim

Chief Executive Officer

What do you do at Fire Cider HQ?

I oversee the day to day happenings of the business! You'll find me up to my eyeballs in data, emails, and meetings. Sometimes I get to see the actual sunshine.

What is your favorite way to use Fire Cider?

I like to take a (mostly) full shot glass, straight. No chaser.

What is one fun fact about the non-work version of you?

I have a 3 legged chocolate lab named Ziggy. He has driven across the country with me... twice.

Pat

Pat

Director of Operations

What do you do at Fire Cider HQ?

I'm the Director of Operations, overseeing Facilities, Production and Warehousing and Shipping.

What is your favorite way to use Fire Cider?

One shotglass of Original or African Bronze Fire Cider in a mug of hot cinnamon tea.

What are three things you couldn't live without?

Oxygen, water, and probably peanut butter cups.

Paco & Pyke

Pyke & Paco

Treat Specialist and Snuggle Supervisor

What do you do at Fire Cider HQ?

We clean up after any messy lunch eaters

What is one fun fact about the non-work version of you

We sometimes chase our own tails.

What are three things you couldn't live without?

Treats, Dan, and Nicole (our humans).

Sara

Sara

Business Manager

What do you do at Fire Cider HQ?

The voice of customer service, Governess of spreadsheets, Fairy Plantmother, Office Mom.

What is your favorite way to use Fire Cider?

With good olive oil on anything green, hot or cold.

What are three things you couldn't live without?

Cheese, our Director of Operations, and yarn.

Janet

Janet

eComm & Digital Marketing Manager

What do you do at Fire Cider HQ?

I’m the Digital Marketing Manager here at Fire Cider, which means I handle every aspect of marketing from email marketing to paid advertising.

What is your favorite way to use Fire Cider?

I like to add it to my tea, especially when I’m starting to feel a cold coming on.

What are three things you couldn't live without?

My dog, Roxy, Italian food, and my family

Austin

Austin

Production Supervisor

What do you do at Fire Cider HQ?

I spend most of my time in the kitchen. I do everything from ensuring all food safety regulatory compliance, to making and hand bottling the Fire Cider. And breaking stuff for Dan to fix, lol!

What is your favorite way to use Fire Cider?

Beside drinking a shot of it everyday, I try to sneak it in all my home cooking like sauces, marinades, dressings, even into meatballs for the family.

What is one fun fact about the non-work version of you?

I love the outdoors, landscaping and restoring my 1890 colonial home.

Dan

Dan

Facilities and R&D Manager

What do you do at Fire Cider HQ?

I can be found repairing and maintaining the production equipment and the general infrastructure. I'm also working on ways to innovate our products and our processes.

What is your favorite way to use Fire Cider?

My favorite Fire Cider use is as a marinade.

What are your two favorite movies?

Ghostbusters and The Karate Kid


Nicole

Content & Communications Manager

What do you do at Fire Cider HQ?

I'm a do-er of many things. Specifically, I'm your Social Media Buff, the Eyeballs Behind our Advertisements, and your Crunch-Time Go-To.

What is your favorite way to use Fire Cider?

I love to toss vegetables in Fire Cider and olive oil for roasting. Broccoli covered in Fire Cider = 😁.

What are three things you couldn't live without?

My dogs, reality television, and pasta!

Michal

Michal

Shipping Coordinator

What do you do at Fire Cider HQ?

I'm a shipper that specializes in orders for our website.

What is your favorite way to use Fire Cider?

I drink it straight from the bottle!

What is one fun fact about the non-work version of you?

I’m also a volunteer firefighter.

Close (esc)

Popup

Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Shopping Cart

Your cart is currently empty.
Shop now